Noble Purpose is the lynchpin for a customer-focused strategy that drives competitive differentiation and emotional engagement. Your Noble Purpose tells the market what you stand for, and why your organization exists. Learn More >
When was the last time you felt inspired? What made you feel that way? If you’re like most humans, inspiration requires an intense level of emotion. Research tells us if we want people to act, we have to appeal to their emotions. Neuroscientist Paul Zak researched the physiological impact.